Services How it works About FAQ Apply to work with us Book a 20-min call →
Performance Creative Agency

You have
3 seconds.
We make them count.

We build the hooks that lower your CAC and scale your winners. Built for DTC brands spending $20K+/month on Meta and TikTok.

Apply to work with us See how it works
Creative in the wild

Ads we built. Running in feed.

♥27K
💬503
↗Share
@honeydewskin
I waited too long. Don't be me. #accutane #clearskin #honeydew
♥52K
💬1.4K
↗Share
@gen.pro
How we scaled short-form to 40 videos/week with AI #genpro #AItools
♥33K
💬741
↗Share
@aava
Explaining your acne to someone who's never struggled 💀 #accutane
♥61K
💬1.5K
↗Share
@majadoeslife
We tested AI hooks against human hooks. Here's what happened #genpro
♥38K
💬824
↗Share
@cam
Beach season is coming and my skin is finally ready 🌊 #accutane #honeydew
♥89K
💬2.1K
↗Share
@gen.pro
AI persona vs human creator — you cannot tell the difference #genpro
♥29K
💬612
↗Share
@cambria
ASMR skincare routine on Accutane — what actually works 🤍 #accutane
♥41K
💬892
↗Share
@gen.pro
Built an entire brand voice from scratch using AI #brandstrategy #genpro
♥31K
💬587
↗Share
@honeydewskin
The before and after nobody talks about #accutane #skincare
♥72K
💬1.8K
↗Share
@gen.pro
Watch this AI write a hook better than any copywriter #genpro
♥44K
💬918
↗Share
@aava
POV: derm finally takes you seriously #accutane #journey
♥56K
💬1.3K
↗Share
@gen.pro
The future of UGC isn't human. Here's the proof #AItools #genpro
♥23K
💬461
↗Share
@honeydewskin
Day 90 update — my dermatologist was right #accutanediary
♥48K
💬1.1K
↗Share
@gen.pro
Built an entire brand voice from scratch using AI #brandstrategy #genpro
♥18K
💬429
↗Share
@honeydewskin
Why microdose Accutane changes everything #accutane #skintok
♥67K
💬1.2K
↗Share
@gen.pro
We gave an AI a brand brief. What it built surprised everyone #AIvideo #genpro
7 & 8
Figure DTC brands served
100%
Job success rate
3s
To stop the scroll
Beauty Skincare Wellness Fashion & Apparel Food & Beverage Home & Lifestyle CPG Subscription DTC
What clients say

Results that speak.

“
We'd been testing creative for eight months with nothing to show for it. 1st Frame gave us a hook framework in week one — by week three we had our first winning concept. Wish we'd done this sooner.
First winner · Week 3
Jason R.·Founder, Prestige beauty brand
“
Our ads looked great and converted terribly. The audit alone was worth it — she found three angles we'd never tested and the first one became our top performer within two weeks.
3 new winning angles · 14 days
Head of GrowthDTC apparel brand
“
I've worked with agencies that talk about culture and ones that talk about performance. 1st Frame is the only one that actually connects the two. The hooks feel native — and they convert.
8-figure account
Maya T.·CMO, 8-figure ecommerce brand
“
We were scaling spend but creative was the ceiling. After one month of working together our CAC dropped 31% and we finally had a testing system that made sense.
CAC ↓ 31% · 30 days
Founder & CEOSubscription wellness
“
The scripts she delivered didn't just perform — they sounded exactly like how our customers talk. Our UGC creators said they were the easiest briefs they'd ever been given.
UGC creator-tested briefs
Priya S.·VP Marketing, Food & beverage brand
“
Stopped us from launching four creatives we thought were ready. She was right on all four. The concepts she sent instead outperformed anything we'd tested in the previous quarter.
4 launches saved · Q1
Performance LeadHome & lifestyle DTC
“
Every agency promised us better creative. 1st Frame was the first one that explained exactly why our old creative wasn't working before pitching us anything new. That's when I knew it was different.
Diagnosis before pitch
Daniel K.·Co-Founder, CPG fashion brand
What we do

Creative built from culture.
Engineered to convert.

Most agencies build ads from data backward. We build from culture forward. 1st Frame Media was built by a creator who lives inside the feed every day — giving our clients early-mover advantage on what works before it peaks.

01
Paid Ad Creative Strategy
Stop launching 5 ads and praying. Get a tested hook library and angle matrix that lowers your CPA from day one and gives your team a system to scale.
02
Hook & Angle Development
3+ distinct hooks per concept — each engineered against a different psychological trigger. So when one fatigues, three more are already winning.
03
UGC & Creator-Led Scripts
Production-ready scripts your team can shoot tomorrow. Written native to the platform, built to feel like culture, engineered to convert.
04
Creative Testing Frameworks
Know exactly what to test, in what order, and how to read the results. End the "we tried everything" cycle and start compounding wins.
05
Campaign & Creative Audits
A standalone teardown of your current ads. We surface the 2–3 highest-leverage fixes — and the wasted spend you can recover this month.
06
AI Content Production
Test 10x more concepts without 10x the budget. High-volume creative at speed, for brands who need to scale testing without scaling headcount.
How it works

The 1st Frame Method.

Every client runs through the same 4-step system. No one-offs. No guesswork. A repeatable framework built to find what converts and scale it fast.

01
Audit
Find the gap
Full creative audit of your current ads. We identify weak hooks, wrong angles, and misaligned messaging — and map exactly where the conversion is breaking down.
02
Frame
Build the strategy
We develop your hook library, angle matrix, and concept framework. 3+ distinct hooks per concept — each targeting a different psychological trigger or cultural moment.
03
Launch
Execute with precision
Production-ready scripts, creative briefs, and UGC direction your team can execute immediately. Built for the platform — never repurposed from somewhere else.
04
Scale
Double down on what works
Weekly performance analysis. Winning concepts get scaled. Underperformers get cut. No wasted spend, no guessing.
Free download
The 24-point checklist we use to audit 7 & 8-figure DTC ad accounts.
Identify the leaks costing you ROAS — before you spend another dollar on testing. Used internally on every paid client engagement.
  • Hook diagnostic: the 6 reasons your scroll-stop rate is low
  • Angle audit: how to spot fatigue before performance drops
  • Spend-recovery scorecard: what to cut this week

Instant download. We follow up once with a single audit-related email. That's it.
About the founder
Alauna Pearson — Founder, 1st Frame Media
Alauna Pearson
Founder · Paid Social Creative Strategist

Most creative strategists study the feed. I built an audience inside it.

"I wasn't analyzing what stopped scroll. I was what stopped scroll."

Before 1st Frame Media, I spent 7+ years as a content creator — building from zero across TikTok, Instagram, and YouTube, and partnering with brands at the world’s largest beauty and retail platforms. That’s a different kind of education than any agency can offer.

What I learned: the ads that convert don’t feel like ads. They feel like something worth watching — and the line between the two is cultural fluency, not production budget. Most agencies don’t have that fluency because they’ve never had to earn an audience. I built one. Then I built a methodology around it.

1st Frame Media exists for DTC brands that are done letting great media budgets carry weak creative. If you’re spending $20K+/month on paid social and your creative isn’t the sharpest variable in the equation — that’s the problem we fix.

Common questions

Questions before you apply?

Most clients see meaningful creative performance shifts within the first 30 days — typically a measurable lift in hook rate and CTR after the first concept batch goes live. Full ROAS impact tends to land in the 60–90 day window once we've tested, identified winners, and scaled. We're not a "wait six months" agency.
Our retainers are built for brands spending at least $20K/month on paid social — that's the budget level where creative testing can actually move the needle fast enough to matter. If you're not there yet, that doesn't mean we can't work together. Our one-time Creative Audit and Strategy Sprint are built exactly for brands in growth mode: you get the same strategic thinking, scoped to where you are right now. It's also a strong starting point if you're planning to scale spend in the next 90 days and want the creative infrastructure ready when you do.
Retainers run on a 90-day minimum. Creative testing requires enough volume and time to read signal — we won't take on a client we can't do meaningful work for. One-time Audits and Strategy Sprints have no commitment beyond delivery.
We build the creative strategy, scripts, and direction — your in-house team or production partner executes. For brands without production capacity, we offer AI-powered content production as an add-on, letting us deliver high-volume creative at speed. Either way, you get production-ready briefs, not vague mood boards.
Meta (Facebook + Instagram) and TikTok. That's it on purpose. Both platforms reward platform-native creative, and we go deep rather than spreading thin across channels we'd be average at.
Most agencies hire strategists who studied ads. 1st Frame Media was built by a creator who lives inside the feed daily — which means our hooks pattern-match what's actually working in culture right now, not what worked six months ago. That's the gap that drives the difference in performance.
Work with 1st Frame Media

Where culture
becomes commerce.

We work with a limited number of DTC brands at a time.

For brands spending $20K+/month on paid social

✓
Application received.
We review every application personally and reply within 2 business days. Check your inbox — including the promotions tab.
OR
Already know we’re a fit?
Skip the form and book a 20-minute intro call directly. We’ll talk through your account, your bottlenecks, and whether 1st Frame is the right partner for what you’re building.
Book a 20-min intro call →
Not at $20K/month yet?
You’re not too early — you’re right on time.
The brands that scale fastest get their creative strategy right before they pour budget in — not after. Our one-time Audit and Strategy Sprint are scoped exactly for that moment.

Got it — we'll be in touch.
We reply to every inquiry personally within 2 business days.
— or —
Book a 20-min call to talk it through →
Apply to work with us →